PIRELLI
POWER IS NOTHING WITHOUT CONTROL
09/ 2021
︎
The iconic Italian brand, Pirelli, wanted to celebrate its 150th anniversary with a comprehensive campaign based on its classic concept ¨Power is nothing without control¨.
︎ Storyboard
︎ Prints
︎ Strategy
︎ Storyboard
︎ Prints
︎ Strategy
STORYBOARD︎︎︎
PRINTS︎︎︎
CREATIVE COPY AND ART: PABLO CAÑERO & MIKEL BERASALUCE CREATIVE DIRECTORS: ANTONIO DE FEDERICO Y ÁLVARO LÓPEZ CCO: EMILIANO GONZÁLEZ DE PIETRI