LANDESCAPE PAINTINGS
SAMSUNG + BOOKING
03/2023
︎
When ‘Silver Generation’ stops working two things happen:
- They have a lot of free time, which they mostly invest in leisure: cultural plans, tourism, sports…- They feel like technology is no longer a priority for them
We wanted to show them that technology can be useful to enjoy this new stage of their life.
For doing that, we brought technology to a place where they feel comfortable and safe: museums.
Thanks to free tickets or -50% discount for retirees at cultural entities, people over 65 frequent them. So, how about unifying their cultural moment with something they also love? Travelling.
How? With Bixby Vision from Samsung Spain.
Work done withing 48h.
︎ CASE
︎BOARD
- They have a lot of free time, which they mostly invest in leisure: cultural plans, tourism, sports…- They feel like technology is no longer a priority for them
We wanted to show them that technology can be useful to enjoy this new stage of their life.
For doing that, we brought technology to a place where they feel comfortable and safe: museums.
Thanks to free tickets or -50% discount for retirees at cultural entities, people over 65 frequent them. So, how about unifying their cultural moment with something they also love? Travelling.
How? With Bixby Vision from Samsung Spain.
Work done withing 48h.
︎ CASE
︎BOARD
CASE STUDY︎︎︎
Copy: Catalina Segura - Art: Berasaluce